wordpress插件选择_WordPress仍然是商业网站的第一选择的7个原因

wordpress插件选择

WordPress remains the single most popular way to build websites and for business owners, it offers a multitude of highly useful tools to improve the way your website functions. What’s more, it’s free to use, easy to manage and its popularity means there’s an encyclopaedic knowledgebase online to help you with every aspect. Here are the reasons why it is the number one choice for business.

WordPress仍然是建立网站的最流行的方式，对于企业主来说，它提供了许多非常有用的工具来改善您网站的功能。 此外，它是免费使用，易于管理的，并且其受欢迎程度意味着在线拥有一个百科全书知识库，可以在各个方面为您提供帮助。 这就是为什么它成为企业第一选择的原因。

1. 设置简单 (1. Easy setup)

Business owners don’t want to waste time getting their website set up, there are much more important business-focused tasks to achieve. If you are looking to get to market quickly and without the need for technical know-how, WordPress is ideal. Setting it up is usually just a simple, 3-step process: open a hosting account with a reliable web host, register your domain name (i.e. your website name) through your host, log into your hosting account’s control panel and install WordPress.

企业所有者不想浪费时间来建立他们的网站，还有许多重要的以业务为中心的任务要完成。 如果您希望快速进入市场并且不需要技术知识，那么WordPress是理想的选择。 设置它通常只是一个简单的三步过程：使用可靠的网络主机打开托管帐户，通过主机注册您的域名(即您的网站名称)，登录到托管帐户的控制面板并安装WordPress。

Once you’ve done that, your website is created – all you’ll need to do then is pick the best theme and create the pages you want on your site. All of this can be done in a user-friendly interface and there’s no need to know any coding.

完成此操作后，便会创建您的网站-接下来，您要做的就是选择最佳主题，并在网站上创建所需的页面。 所有这些都可以在用户友好的界面中完成，无需知道任何编码。

2. 多功能WordPress适用于所有商业网站 (2. Versatile WordPress is suitable for all business sites)

Unlike Magento, which is purposely created for eCommerce, WordPress is highly versatile and can be used to create websites for any kind of business: online stores, estate agencies, membership sites, professional services, building and other trade sites, venues and events, blogs, wholesale, you name it.

与专门为电子商务创建的Magento不同，WordPress具有高度的通用性，可用于创建各种业务的网站：在线商店，房地产中介，会员网站，专业服务，建筑和其他贸易网站，场所和活动，博客，批发，随便你。

Indeed, there are plugins available that can help you add the specific features you need to create specialist types of website, such as the free and very useful WooCommerce plugin which is used to create online shops and other eCommerce stores. 

确实，有可用的插件可以帮助您添加创建专业类型的网站所需的特定功能，例如用于创建在线商店和其他电子商务商店的免费且非常有用的WooCommerce插件。

3. 专用WordPress托管 (3. Dedicated WordPress hosting )

For your WordPress site to perform at its best you need high-performance, reliable and secure web hosting. However, as WordPress has its own quirks, not all hosting packages are configured to provide optimal performance. For this reason, many businesses opt for dedicated WordPress hosting where the hosting set up is designed around the specific needs of the WordPress platform. This helps it load faster, handle more traffic, prevents issues that cause downtime and makes it less vulnerable to intrusion. It often has WordPress preinstalled too, so you have everything you need to get going the first time you log in. Few other platforms have their own, dedicated hosting solutions and this makes it another reason to choose WordPress.

为了使WordPress网站发挥最佳性能，您需要高性能，可靠和安全的虚拟主机。 但是，由于WordPress具有自己的怪癖，因此并非所有托管包都配置为提供最佳性能。 因此，许多企业选择专用的WordPress托管，其中托管设置是围绕WordPress平台的特定需求而设计的。 这有助于其更快地加载，处理更多流量，防止导致停机的问题并使其更不容易受到入侵。 它通常也预先安装了WordPress，因此您拥有首次登录时所需的一切。很少有其他平台拥有自己的专用托管解决方案，这成为选择WordPress的另一个原因。

4. 广泛的网站主题 (4. Huge range of website themes )

Being unique is what will set your brand apart from your competitors and so having a website that has your own identity clearly stamped upon it is key to attracting and retaining customers. One of the very best things about WordPress is the thousands of free themes you can choose from to create different types of website. For many, the problem is not that you can’t find the right theme but that you are spoiled for choice when it comes to making the final decision. If you are still stuck, there are thousands of paid-for themes available from developers across the internet.

拥有独特的品牌将使您的品牌与竞争对手区分开来，因此拥有一个清晰地印有您自己身份的网站是吸引和留住客户的关键。 WordPress最好的事情之一就是成千上万个免费主题，您可以从中选择来创建不同类型的网站。 对于许多人来说，问题不在于您找不到合适的主题，而是在做出最终决定时会选择众多。 如果您仍然受困，互联网上的开发人员可以提供数千种付费主题。

Themes come with a wide range of colour schemes, fonts and layouts to help you create the perfect site and each individual theme has its own range of options and special features. You can also customise your themes to make them work better for your business.

主题带有多种配色方案，字体和布局，可帮助您创建理想的网站，并且每个主题都有其自己的选择范围和特殊功能。 您还可以自定义主题，以使其更好地适合您的业务。

5. SEO友好平台 (5. An SEO-friendly platform)

Search engine optimisation (SEO) is key if you want your website to perform well in search engine results. While SEO is an ongoing task, WordPress has many built-in features, such as the way it structures websites, which help your pages to perform better. Additionally, there are some professional standard SEO plugins that can help you implement highly effective SEO strategies. One of the most popular and highly regarded is the free Yoast SEO plugin that can help with both on-site and on-page aspects of SEO.

如果您希望网站在搜索引擎结果中表现良好，则搜索引擎优化(SEO)是关键。 SEO是一项持续的工作，而WordPress具有许多内置功能，例如网站的结构方式，这些功能可以帮助您的网页更好地执行。 此外，还有一些专业的标准SEO插件可以帮助您实施高效的SEO策略。 最受欢迎和最受欢迎的工具之一是免费的Yoast SEO插件，该插件可在SEO的现场和页面方面提供帮助。

6. 无与伦比的功能 (6. Unparalleled functionality )

A plugin is a piece of software which provides additional functionality to your WordPress website. With nearly 55,000 free plugins available directly from your website’s dashboard, you can add every conceivable type of feature to your website – whether that’s analytics, security, email marketing, sales features, eCommerce, SEO, image optimisation, the list goes on.

插件是一种软件，可为WordPress网站提供其他功能。 通过直接从您的网站仪表板提供的近55,000个免费插件 ，您可以将各种可能的功能添加到您的网站-无论是分析，安全性，电子邮件营销，销售功能，电子商务，SEO，图像优化，列表都可以继续。

No other platform comes anywhere close in regard to the number of plugins on offer, and perhaps even better, you can install them with a single click.    

就所提供的插件数量而言，没有其他平台可以与之匹敌，甚至可以更好地通过单击安装它们。

7. 内置和螺栓固定的安全性 (7. Built-in and bolt-on security )

Having a secure website is essential, not just to prevent your site from being hacked or infected but to protect the data your customers share with you and to help you stay compliant with the many regulations that website owners have to follow, such as PCI DSS or GDPR. It is good news, therefore, that WordPress has plenty of security features to help your site stay safe – some which are built-in and some which you can bolt on through the use of a plugin. 

建立一个安全的网站至关重要，这不仅是为了防止您的网站被黑客入侵或感染，而且是为了保护客户与您共享的数据，并帮助您遵守网站所有者必须遵循的许多法规，例如PCI DSS或GDPR。 因此，好消息是WordPress具有大量安全功能来帮助您的网站保持安全-其中一些是内置的，而有些则可以通过使用插件来固定。

You’ll find that the WordPress core is regularly and automatically updated whenever a patch has been created to deal with newly discovered threats and that plugins are updated regularly for the same purpose. It is also possible to set up automatic plugin updates so you don’t leave your site vulnerable.

您会发现，只要创建了补丁程序以应对新发现的威胁，WordPress核心就会定期自动更新，并且出于相同目的定期更新插件。 还可以设置自动插件更新，以免您的网站受到攻击。

结论 (Conclusion )

34% of the world’s websites are built with WordPress and it’s used by brands such as Facebook, Microsoft, Mercedes-Benz, BBC and Bloomberg –  just to name a few. Why do these leading companies use it? Certainly not just because it is free. Far more important are the amazing things that WordPress is capable of and this is why it is still the number one choice for businesses, large and small.

全球34％的网站都是使用WordPress构建的，Facebook，Microsoft，Mercedes-Benz，BBC和Bloomberg等品牌都在使用WordPress，仅举几例。 这些领先公司为何使用它？ 当然不仅仅是因为它是免费的。 更为重要的是WordPress能够实现的惊人功能，这就是为什么它仍然是大小企业的第一选择。

If you are considering using WordPress for your business, take a look at our dedicated WordPress Hosting packages.

如果您正在考虑将WordPress用于您的业务，请查看我们专用的WordPress托管程序包。

翻译自: https://www.eukhost.com/blog/webhosting/7-reasons-wordpress-is-still-the-no-1-choice-for-business-websites/

wordpress插件选择