您的位置：首页 > 其它

1：1万地形图字体_信息图：字体心理学

2020-08-06 11:10 99 查看

1：1万地形图字体

One way that fonts influence our emotions is through taste. Sounds weird, right? But each font has a unique “flavor” based on the shapes and boldness of the letters. We associate the shape and weight of a font with certain emotions, and then we connect those emotions to food. For example, a thin sans serif font is light and simple, but a heavy black font has a lot more weight to it. It’s like eating a salad versus eating a steak. Likewise, there’s a difference between jagged and round fonts. We connect jagged fonts with a sour taste, because the sharp edges give off a harsh feel. But a round font reminds us of the smooth, curved edges on a piece of candy, so we’re more likely to think of them as being sweet.

字体影响我们情感的一种方式是通过品味。听起来很怪吧？但是每种字体都有独特的“风味”，这取决于字母的形状和粗体。我们将字体的形状和粗细与某些情感相关联，然后将这些情感与食物相关联。例如，一个细的sans serif字体是轻便而简单的字体，但是一个重的黑色字体则具有更大的分量。这就像吃沙拉而不是吃牛排。同样，锯齿字体和圆形字体也有所不同。我们将锯齿状字体与酸味联系起来，因为锋利的边缘会散发出刺耳的感觉。但是圆形字体使我们想起了一块糖果上光滑，弯曲的边缘，因此我们更有可能认为它们很甜。

Most designers need a lot of practice before they can recognize the exact flavor of a particular font. But you can start by learning the basic flavor families. Get a general idea of what your font tastes like – and how it affects your audience’s appetite for your product – with this handy infographic from Company Folders.

大多数设计师在识别特定字体的确切样式之前需要进行大量练习。但是您可以通过学习基本的风味系列开始。通过Company Folders的便捷信息图，可以大致了解字体的味道，以及它如何影响受众对产品的胃口。