Data Mining Applications in Business
2013-01-04 16:16
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Data mining techniques can be used to support a wide range of business intelligence applications such as
customer profiling, targeted marketing, workflow management, store layout, and fraud detection.
It can also help retailersanswer important business questions such as
"Who are the most profitable customers?"
"What products can be cross-sold or up-sold?"
"What is the revenue outlook of the company for next year?"
customer profiling, targeted marketing, workflow management, store layout, and fraud detection.
It can also help retailersanswer important business questions such as
"Who are the most profitable customers?"
"What products can be cross-sold or up-sold?"
"What is the revenue outlook of the company for next year?"
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