the "true story" about using data mining to identify a relation between sales of beer and diapers

the "true story" about using data mining to identify a relation between sales of beer and diapers

原文见：http://www.dssresources.com/newsletters/66.php

文章的核心内容：

So what are the facts? In 1992, Thomas Blischok, manager of a retail

consulting group at Teradata, and his staff prepared an analysis of 1.2

million market baskets from about 25 Osco Drug stores. Database queries

were developed to identify affinities. The analysis "did discover that

between 5:00 and 7:00 p.m. that consumers bought beer and diapers". Osco

managers did NOT exploit the beer and diapers relationship by moving the

products closer together on the shelves. This decision support study was

conducted using query tools to find an association. The true story is

very bland compared to the legend.

故事里都是骗人的。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。。