到底是排名重要还是市场重要 我想了很多

从近日的投稿来看，很多文章都是关于如何提高关键词在搜索引擎的排名，而且很多站长也乐此不疲的关注这些话题，包括笔者在内。但是昨晚笔者一夜未眠，想了很多很多。笔者很少分享自己的案例，但是昨晚可能想的太多，觉得有必要分享，或许可能得到高手指点。

    　　笔者有个客户是做动物营养保健品的，这一年我为他做了很多的**，他的网站流量也达到600次/日，老板很开心每天有600个人来询问，电话都忙的不可开交。但是我一个月后，我就发现他们是一个非常专业的行业公司，其实600个人来询问，真正的目标客户只有50个就非常了。而事实也是如此，那个平均600个人中有一半要么是同行故意询价，要么只是询问其他，并无购买意向。这让我明白，搜索引擎排名来的访问客户不一定都是目标客户群体，而单纯的这个300次/日的访问量也并不代表你的每日交易的次数。

    　　因此，作为一个SEO公司，已经不仅仅是做排名了，而任何一个投资者首先在意的是你能为他创造多少价值，或者与投资人投资付出的所得到的回报率为多少。上个月，我再次登门拜访我的投资人，与他探讨了他这个行业的知识，帮助我了解他们的行业，因为专业的行业网站推广必须要结合专业的产品知识或者其他知识。

    　　通过了解，给专业的企业网站做推广，并不仅仅是用户体验方面的提升，而是要帮助企业提高成交率。的确，真正的成交是要靠专业的产品知识和必要的销售经验，他们的用户信赖的是专家不是网站。那么我们做seo的就要把网站变成专家，投资人虽懂得产品知识和拥有销售经验，但是必须要再网站上给体现出来，比如以下方式：
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