Builtin vs Keyword

A builtin is a command contained within the Bash tool set, literally built in. This is either for performance reasons -- builtins execute faster than external commands, which usually require forking off a separate process -- or because a particular builtin needs direct access to the shell internals.

A keyword is a reserved word, token or operator. Keywords have a special meaning to the shell, and indeed are the building blocks of the shell's syntax. As examples, "for", "while", "do", and "!" are keywords. Similar to a builtin, a keyword is hard-coded into Bash, but unlike a builtin, a keyword is not by itself a command, but part of a larger command structure.